How to Define Products
A six-lesson workshop that takes you from a vague idea to a defined product you can pitch in five minutes. Built around the CIRCLES Method™ for product management.
Find a problem worth solving
Where there is friction, there is a product. Watch your own day. Then use the 5 Whys to push past the surface complaint to the real one.
Lesson 2 · 8 minKnow your customer
One well-described user beats a generic everyone. This is where you turn a problem into a person.
Lesson 3 · 10 minPrioritize like an operator
You can't do everything in the first release. The right move sits at the overlap of three questions.
Lesson 4 · 12 minList solutions and pick one
There's more than one way to solve this. Most of them aren't code. List four, name the trade-offs, then pick the one you can ship.
Lesson 5 · 8 minMeasure what you ship
A ship date without a measurement plan is a guess. Decide, in advance, what would make you roll back.
Lesson 6 · 12 minThe five-minute pitch
If you can't pitch it in five minutes, you don't know what you built. Six questions, three rules.